Youtube is Testing a major Change to Present Ads

YouTube is testing a major change to the way it shows ads

Youtube is Testing a major Change to Present Ads during videos. This is all because of users response of getting increasing comfort while watching longer videos.

The company announce in its latest Blog Post title: How evolving user patterns drive new ad experiences on YouTube

Also Read:  YouTube to put ads only on channels with 10K views

Youtube is Testing a major Change to Present Ads

it’s learned that interrupting viewers less often with ads correlates to better user metrics. Which is why the video streaming service has begun a test that shows viewers two skippable ads back-to-back at the beginning of a video.

New ad presentation is coming first to YouTube’s desktop experience, followed by mobile and TV screens in the near future.